{"product_id":"mason-pearson-purple-shampoo-250-ml","title":"Mason Pearson Purple Shampoo 250 ML","description":"\u003ch3\u003eBanish Brassiness. Restore Brilliance.\u003c\/h3\u003e\n\u003cp\u003eBlonde and silver hair deserves to stay cool, bright, and beautifully toned. Mason Pearson Purple Shampoo is the sophisticated alternative to toner — a vitamin-rich, violet-pigmented formula that neutralizes unwanted warm and brassy tones while deeply nourishing every strand.\u003c\/p\u003e\n\u003cp\u003eFormulated with Acid Violet 43, it gently corrects color while cleansing, hydrating, and strengthening hair — without stripping its natural oils. The result? Hair that looks salon-fresh, luminous, and effortlessly cool.\u003c\/p\u003e\n\u003ch3\u003eHero Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e — Deeply moisturizes, soothes dry scalps, stimulates healthy hair growth, and repairs the hair shaft\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e — A potent antioxidant that hydrates the cuticle, tames frizz, protects against breakage, and delivers a silky, glossy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e — Deeply hydrates the scalp and hair shaft while improving strength, elasticity, and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcid Violet 43\u003c\/strong\u003e — Neutralizes brassy and yellow tones in blonde, highlighted, and silver hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTones, cleanses, and nourishes in one step\u003c\/li\u003e\n\u003cli\u003eKeeps blonde and silver hair cool and vibrant\u003c\/li\u003e\n\u003cli\u003eVegan formula — no compromise on ethics or performance\u003c\/li\u003e\n\u003cli\u003e250 ml of professional-grade color care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair and massage into the scalp, working through mid-lengths to ends. Leave in for \u003cstrong\u003e1–5 minutes\u003c\/strong\u003e to activate, then rinse thoroughly. For best results, follow with Mason Pearson Purple Conditioner, Leave-In Conditioner, and Serum.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredients:\u003c\/strong\u003e \u003cem\u003eAqua, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Glycerin, Propylene Glycol, Phenoxyethanol, Sodium Chloride, Parfum, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Aloe Barbadensis Leaf Juice Powder, Benzophenone 4, Panthenol, Potassium Sorbate, Glycol Distearate, Benzoic Acid, Sodium Hydroxide, Tocopheryl Acetate, Laureth-4, Polyquaternium-7, Citric Acid, Lactic Acid, Sodium Benzoate, Acid Violet 43\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCaution: Avoid contact with eyes. Rinse immediately if contact occurs.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velora Collective","offers":[{"title":"Default Title","offer_id":54818592981364,"sku":"B0DJQB29FL","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/9269\/8228\/files\/PS.png?v=1781652014","url":"https:\/\/veloracollective.store\/products\/mason-pearson-purple-shampoo-250-ml","provider":"Velora Collective","version":"1.0","type":"link"}